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Dublin · Estate agent fees
Dublin sellers pay the lowest commission rates in the country and still write the largest cheques, because the percentage is applied to the highest prices. That combination is exactly why the rate is worth arguing about here.
7 min readLast reviewed 29 September 2026
The short answer
The going rate across Dublin is 1% – 1.5% plus VAT at 23%. Where you land inside that range depends far less on which agent you ring than on which part of the county you are selling in — and on whether you ask more than one of them.
Commission is the largest single cost of selling and the one you have most control over. Our full breakdown of what it costs to sell covers the solicitor, BER and everything else that sits alongside it.
| Cost | Typical range |
|---|---|
| South city suburbs (D4, D6, D6W, D14)Highest values, heaviest agent competition | 1% – 1.25% |
| North coastal (Clontarf, Malahide, Howth)Strong demand, quick sale-agreed times | 1% – 1.35% |
| City centre apartments (D1, D2, D7, D8)Management company paperwork adds work | 1.25% – 1.5% |
| West and outer suburbs (Tallaght, Lucan, Blanchardstown)Lower values, so agents hold the percentage up | 1.25% – 1.5% |
| North county (Swords, Balbriggan, Rush)Fewer agents competing per listing | 1.25% – 1.5% |
Indicative market ranges for 2026, quoted before VAT at 23%. Individual quotes vary and all commission is negotiable.
Dublin is the one Irish market where agents genuinely compete on price, and they do it because they can afford to. An agent doing volume in Rathgar or Clontarf covers their overhead on turnover rather than on margin, so a 1% quote is a viable business for them in a way it simply is not in a county where a good year is a few dozen sales.
The consequence for you is counter-intuitive: the cheaper the rate, the bigger the euro figure. A 1.25% fee on a €650,000 house in Terenure is €8,125 before VAT — more than a 2% fee on most rural sales in Ireland. The percentage feels small and the invoice does not.
Speed also cuts against paying more. Dublin stock in sound condition and sensibly priced tends to go sale-agreed quickly, and the marketing effort required is correspondingly lighter. When an agent argues that a higher fee buys a better outcome, the honest question is what specifically they will do that the 1% agent will not.
The one place a premium can be defended is genuinely unusual property — period houses with protected-structure issues, homes with development potential, or anything where the buyer pool is small and has to be actively found rather than simply met at a viewing.
Quote the rate back to them. Dublin agents know the market rate is around 1%. An agent opening at 1.5% in a well-supplied suburb is testing whether you have spoken to anyone else. Saying that you have, without naming names, moves most quotes.
Ask about their last five sales on your road. Dublin is dense enough that genuine local specialists have comparable sales within a few hundred metres. An agent who can name them, and say what each achieved against asking, is worth more than one offering a quarter-point discount.
Push hardest above €600,000. This is where the percentage produces a fee large enough that agents expect to negotiate. Below about €350,000 many Dublin agents apply a minimum fee, and the percentage becomes academic — ask what the minimum is.
Check what the portal spend actually is. Premium placement on Daft and MyHome is where Dublin marketing budgets go, and it is frequently billed on top. Get the figure in writing before you sign, not after the first fortnight.
The mechanics of sole agency, multi agency and the clause that catches sellers out are the same everywhere in Ireland — those are covered in our guide to sole agency versus multi agency.
We match sellers with PSRA-licensed agents working across Dublin, including:
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Last reviewed 29 September 2026. Fee ranges are indicative market figures for Dublin, not quotations. Always obtain written quotes from PSRA-licensed agents.